Refinery29 + NikeWomen
"Drop & Give Me 29"
To support NikeWomen's web series "Margot Vs. Lily", we created eight original
shorts centered around workout moves taken from the Nike+ Training Club App
NikeWomen approached Refinery29’s branded content team requesting a social-first campaign to support their upcoming web series, Margot vs. Lily.
As the team’s social media editor, I was tasked to concept the campaign around this ask. What ended up winning us the pitch was a 8-week Snapchat Story series: Drop & Give Me 29.
During each episode, we demonstrated a workout move from the Nike+ Training Club app before challenging an R29 employee to do 29 reps of that move. At the end of each Story, we asked viewers to snap us videos of themselves trying the workout for themselves.
Each execution was shot by me in the Refinery29 New York City office.
CLIENT : NikeWomen
DATE : February 2016 - March 2016
TAGS : Pitching, Concepting, Copywriting, Production, Videography