Quaker Oats + Nerf

Series Concepting

I had the opportunity to concept, write, and produce a YouTube video series to support Quaker's Chewy + Nerf annual back-to-school campaign, #KeepPlaying.
The campaign aimed to keep families active by encouraging them to play games together outdoors.
The client chose the following animated how-to series concept. Through timelapsed live illustration, each episode explained the rules of an original game submitted during last year's campaign.

All videos shot by Ben Dewey in-house at VaynerMedia. 
Illustrations by the mind-blowingly talented Tom Grillo.
Art Director
Daniel Venegas
Amber Vittoria
Lindsay Royce
Take Me Back