Quaker 1871 Posters
To inspire residents and guests of Chicago's 1871 co-working space,
we were tasked to concept and create a set
of wall posters for a Quaker-sponsored meeting room.
"Have you met the whole grain oat?
It's small. It's mighty.
It's a powerhouse.
Packed with good-for-you
fiber, vitamins, and minerals,
eating a bowl of them
will help fuel plenty of
thinking, singing, dancing,
or anything else you love to do.
quick, or instant—no matter
how you hunger,
there's a Quaker® Oat
to fit the bill."
"Trust your gut. Take the plunge.
Even if the recipe doesn't call for it.
Even if you've never seen it before.
Bonus points if you have to improvise.
They say necessity is
the mother of invention,
but we think happy accidents are too
(just look at the chocolate chip cookie!).
Go ahead—what do you have to lose?"
"What will you accomplish today?
Maybe you'll turn in
that big project a day early,
or muster the courage to ask that special someone out for coffee.
Instead of ordering out,
perhaps you'll finally tackle that
truffled oat risotto
you've been saving for the weekend.
It only seems impossible
until it's done."
"You have thoughts—share them!
Spark a conversation.
Maybe even a debate.
They call it a brainstorm
for good reason:
nothing great was ever achieved
without a little chaos
Spill your oats and
keep the chatter going!"
I had the opportunity to concept and write a set of four inspirational wall posters currently installed in a Quaker-sponsored conference room inside Chicago's 1871 co-working space.
Despite having been contracted solely as their social media agency, Quaker approached our team after consistently being impressed with our digital visual concepting and execution.
QR codes (not show) driving to QuakerOats.com as well as Quaker's various social media pages, were included on each poster.
Illustrations by design partner Steven Vuong.
CLIENT : Quaker
DATE : April 2015
TAGS : Concepting, Copywriting