SOCIAL MEDIA CONTENT, SOCIAL MEDIA MICROCONTENT, MICRO-CONTENT

TROPICANA EVERGREEN SOCIAL

CONTENT STRATEGY, CONCEPTING, WRITING

Did you know that roughly 16 Florida oranges go into every bottle of Tropicana orange juice? Neither did I—until I got to concept, write, produce, and plan its cross-platform social content every month.

All photos shot in-house at VaynerMedia.

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FACEBOOK

TWITTER

INSTAGRAM

THE CREDITS

Where: VaynerMedia

Copywriter/Micro-content Producer: Jasmin Sun (me)
Art Director: Lindsay Gilbert