SOCIAL MEDIA CONTENT, SOCIAL MEDIA MICROCONTENT, MICRO-CONTENT
TROPICANA EVERGREEN SOCIAL
CONTENT STRATEGY, CONCEPTING, WRITING
Did you know that roughly 16 Florida oranges go into every bottle of Tropicana orange juice? Neither did I—until I got to concept, write, produce, and plan its cross-platform social content every month.
All photos shot in-house at VaynerMedia.
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Copywriter/Micro-content Producer: Jasmin Sun (me)
Art Director: Lindsay Gilbert