St. Ives approached us to develop messaging and assets for the launch of their new Korean-skincare-inspired Cleansing Sticks. They needed to be seen as convenient, effective, and totally fun to use.
BEHIND THE SCENES
Fun fact: Our clients ended up adopting the campaign tagline as the new brand tagline! Keep your eyes and ears peeled for “Turn up the glow!”
Agency: OLIVER (U-Studio)
Senior Copywriter: Jasmin Sun
Senior Art Directors: Jia Chen, Carlin Guarneri