DROP AND GIVE ME 29
NIKEWOMEN + REFINERY29 SNAPCHAT SERIES
Pitching, Concepting, Copywriting, Production, Videography
NikeWomen approached us to pitch a social-led advertorial campaign to support online web series “Margot vs. Lily” and drive downloads of its Nike+ Training Club app.
We won the RFP with a Snapchat short series called Drop and Give Me 29.
Each episode featured R29 talent guiding viewers through a workout move before challenging an employee to do 29 reps.
After each Story, viewers were asked to direct message snaps of themselves trying out the move for a chance to be featured on that day’s Snapchat Story.
Talent: Lucy Fink, Courtney Yates
Social Media Editor: Jasmin Sun