CREST + R29 TWITTER ACTIVATION
If no one’s ever drawn you onto the Grammys red carpet, can you say you’ve really lived?
Planning, Concepting, Copywriting
Crest toothpaste wanted a social-first activation to keep the brand top-of-mind during the 2016 Grammys.
I concepted and led the social strategy (including writing and monitoring the posts) for #StrikeASmile, a Twitter-led activation asking users to tweet selfies @Refinery29 and @Crest for a chance to be illustrated onto the red carpet during the awards.
BEHIND THE SCENES
We received over 900 submissions, increasing followers for both @Crest and @Refinery29 and helping to own the #StrikeASmile hashtag.
We even got a few compliments to boot:
Art Director: Meg Lazaros
Social Media Editor: Jasmin Sun