TRESEMMÉ NYFW 2017 PRINT CAMPAIGN

CONCEPTING, COPYWRITING

THE ASK

TRESemmé needed new print and OOH ads to support their new "Work It" campaign during NYFW 2017.

THE CHALLENGE

TRESemmé has always relied on stiff-looking "salon hair" to sell its product. In order to take the brand's visuals to a fresher place while still communicating the effectiveness of their hero hairspray, we took cues from classic street style photography to highlight both hair and product in a modern way.

MY ROLE

Outside of writing the headlines, I worked with an art partner to concept and present the visual theme of the ads.

THE CREDITS

Agency: OLIVER (U-Studio)
Senior Copywriter: Jasmin Sun
Art Director: Andrew Chin