TRESemmé needed new print and OOH ads to support their new "Work It" campaign during NYFW 2017.
TRESemmé has always relied on stiff-looking "salon hair" to sell its product. In order to take the brand's visuals to a fresher place while still communicating the effectiveness of their hero hairspray, we took cues from classic street style photography to highlight both hair and product in a modern way.
Outside of writing the headlines, I worked with an art partner to concept and present the visual theme of the ads.
Agency: OLIVER (U-Studio) Senior Copywriter: Jasmin Sun Art Director: Andrew Chin