TRESEMMÉ NYFW 2017
PRINT CAMPAIGN
CONCEPTING, COPYWRITING
WHO & WHAT
For NYFW 2017, TRESemmé wanted a series of print ads supporting their new look and tone of voice. Forget the overdone, “effortless” head of stiff-looking hair—they wanted this ad to show that really good-looking hairstyles actually take real work to create.
WHEN
Fall 2017



CREDITS
Agency: OLIVER (U-Studio)
Senior Copywriter: Jasmin Sun
Art Director: Andrew Chin