TRESEMMÉ NYFW 2017
PRINT CAMPAIGN

CONCEPTING, COPYWRITING

WHO & WHAT

For NYFW 2017, TRESemmé wanted a series of print ads supporting their new look and tone of voice. Forget overdone, stiff-looking heads of “salon hair” — really good-looking hairstyles take real work to create, and we wanted to communicate that!

WHEN

Fall 2017

CREDITS

Agency: OLIVER (U-Studio)

Senior Copywriter: Jasmin Sun
Art Director: Andrew Chin