TRESEMMÉ NYFW 2017
PRINT CAMPAIGN

CONCEPTING, COPYWRITING

WHO & WHAT

For NYFW 2017, TRESemmé wanted a series of print ads supporting their new look and tone of voice. Forget the overdone, “effortless” head of stiff-looking hair—they wanted this ad to show that really good-looking hairstyles actually take real work to create.

WHEN

Fall 2017

CREDITS

Agency: OLIVER (U-Studio)

Senior Copywriter: Jasmin Sun
Art Director: Andrew Chin