ST. IVES
"TURN UP THE GLOW"

360º CAMPAIGN CREATIVE

THE ASK

Remember when St. Ives got a bunch of negative press—specifically for younger Millennials and Gen-Z—around their apricot scrub? Well, they decided a brand repositioning would help things, and wanted my team to do the job.

WHAT WE DID

St. Ives was long overdue for a glow up.

Working with 1HQ, we traded its classic white packaging for lots of fun color and gave their brand voice some Internet-savvy wit

To top it off, we gave them a new tagline: Turn up the glow.

PRINT + OOH

DIGITAL VIDEO

0:15 + 0:30

PAID SOCIAL

INSTAGRAM IN-FEED
:06 PRE-ROLL

UPDATED BRAND GUIDELINES

There’s more to this, of course. Want to know more? Let’s talk!