DROP AND GIVE ME 29
CONCEPTING, PRODUCTION
WHO & WHAT
NikeWomen approached Refinery29 to pitch a social-led campaign to increase awareness of its new online web series, “Margot vs. Lily“.
WHEN
Spring 2016
HOW
We won the RFP with Drop and Give Me 29, a weekly man-on-the-street Snapchat mini-series.
In each episode, influencers guide viewers through an exercise move before challenging passerby to drop and do 29 reps.
After each episode, viewers DM snaps of themselves for the chance to be featured on that day’s Snapchat Story.
CREDITS
Publisher: Refinery29
Talent: Lucy Fink, Courtney Yates
Social Media Editor: Jasmin Sun
