DROP AND GIVE ME 29

BRANDED CONTENT

THE ASK

NikeWomen approached us to create a social-forward content series to increase awareness of its YouTube scripted series, Margot vs. Lily.

THE IDEA

Drop and Give Me 29 is a man-on-the-street Snapchat mini-series.

Each episode showed Refinery29 influencers demonstrating an exercise move before challenging other editors in the office to drop and do 29 reps.

At the end of each Story, viewers are prompted to send us their best exercise snaps for a chance to win Nike and Refinery29 swag.

MY ROLE

As Social Media Editor on Refinery29’s branded content team, I concepted, presented, and ultimately shot and produced this socially led idea. 

THE CREDITS

Publisher: Refinery29

Talent: Lucy Fink, Courtney Yates

Social Media Editor: Jasmin Sun