DROP AND GIVE ME 29

CONCEPTING, PRODUCTION

WHO & WHAT

NikeWomen approached Refinery29 to pitch a social-led campaign to increase awareness of its new online web series, “Margot vs. Lily“.

WHEN

Spring 2016

HOW

We won the RFP with Drop and Give Me 29, a weekly man-on-the-street Snapchat mini-series.

In each episode, influencers guide viewers through an exercise move before challenging passerby to drop and do 29 reps.

After each episode, viewers DM snaps of themselves for the chance to be featured on that day’s Snapchat Story.

CREDITS

Publisher: Refinery29

Talent: Lucy Fink, Courtney Yates
Social Media Editor: Jasmin Sun