NikeWomen approached us to create a social-forward content series to increase awareness of its YouTube scripted series, Margot vs. Lily.

Drop and Give Me 29 is a man-on-the-street Snapchat branded content mini-series. In each episode, Refinery29 editors demonstrate a featured exercise move from Nike’s workout app before challenging others in the office to try the move for themselves.

Each would contain end cards announcing the release date and time of the next Margot & Lily episode.

As the Social Media Editor on Refinery29’s branded content team, I concepted, presented, and ultimately produced each episode of this paid content series.