QUAKER OATS #KEEPPLAYING
ORIGINAL CONTENT FOR EXISTING CAMPAIGN
Every year, Quaker runs a sweepstakes in partnership with Nerf and the NFL for its #KeepPlaying back-to-school wellness campaign. To enter, you need to submit an original game your family plays—the more active the better.
This year, they wanted a social campaign to increase submissions.
WHAT WE DID
Games are no fun unless you know the rules, so we decided to bring last year’s submissions to life with instructional videos.
I concepted the content series and each individual asset with the support of an art partner and the imitable skills of illustrator Tom Grillo. I also did all the writing!