#KEEPPLAYING

CONCEPTING, COPYWRITING, PRODUCTION

WHO & WHAT

Quaker wanted to increase social engagement and awareness around its annual back-to-school program with Nerf, #KeepPlaying. The program encourages families to play games together outside in order to stay active during the year.

WHEN

Fall 2014

HOW & WHY

To create a sense of community around the program and increase engagement, we decided to feature the UGC game ideas submitted the previous year. To do this, we developed a series of Facebook posts and illustrated YouTube videos to bring our favorite games to life.

CREDITS

Agency: VaynerMedia

Copywriter: Jasmin Sun
Art Director: Daniel Venegas
Director of Production: Ben Dewey
Illustrator: Tom Grillo

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