CONCEPTING, COPYWRITING, PRODUCTION
WHO & WHAT
Quaker wanted to increase social engagement and awareness around its annual back-to-school program with Nerf, #KeepPlaying. The program encourages families to play games together outside in order to stay active during the year.
HOW & WHY
To create a sense of community around the program and increase engagement, we decided to feature the UGC game ideas submitted the previous year. To do this, we developed a series of Facebook posts and illustrated YouTube videos to bring our favorite games to life.