QUAKER OATS #KEEPPLAYING

ORIGINAL CONTENT FOR EXISTING CAMPAIGN

THE ASK

UGC spotlight content to increase awareness of Quaker’s annual back-to-school wellness campaign with Nerf and NFL, #KeepPlaying. Each one was inspired by a real submission of a fake game submitted the year prior.

I concepted the content series and each individual asset with the support of an art partner and the imitable skills of illustrator Tom Grillo. I also did all the writing!

THE CREDITS

Agency: VaynerMedia

Copywriter: Jasmin Sun (me)
Art Director: Daniel Venegas
Director of Production: Ben Dewey
Illustrator: Tom Grillo