QUAKER OATS #KEEPPLAYING
ORIGINAL CONTENT FOR EXISTING CAMPAIGN
UGC spotlight content to increase awareness of Quaker’s annual back-to-school wellness campaign with Nerf and NFL, #KeepPlaying. Each one was inspired by a real submission of a fake game submitted the year prior.
I concepted the content series and each individual asset with the support of an art partner and the imitable skills of illustrator Tom Grillo. I also did all the writing!