QUAKER OATS #KEEPPLAYING

INTEGRATED CAMPAIGN

THE ASK

Quaker wanted to increase social engagement and awareness around #KeepPlaying, its annual back-to-school partnership with Nerf. The program encourages families to stay active during the year by creating and playing original games together.

MY ROLE

Along with an art partner, I led creative concepting for each element of the campaign. I also wrote copy for each social post.

THE IDEA

We decided to bring the game ideas Quaker fans submitted the previous year to life through a series of illustrated instructional videos and Facebook posts.

THE CREDITS

Agency: VaynerMedia

Copywriter: Jasmin Sun
Art Director: Daniel Venegas
Director of Production: Ben Dewey
Illustrator: Tom Grillo