QUAKER OATS #KEEPPLAYING

ORIGINAL CONTENT FOR EXISTING CAMPAIGN

THE ASK

Every year, Quaker runs a sweepstakes in partnership with Nerf and the NFL for its #KeepPlaying back-to-school wellness campaign. To enter, you need to submit an original game your family plays—the more active the better.

This year, they wanted a social campaign to increase submissions. 

WHAT WE DID

Games are no fun unless you know the rules, so we decided to bring last year’s submissions to life with instructional videos.

MY ROLE

I concepted the content series and each individual asset with the support of an art partner and the imitable skills of illustrator Tom Grillo. I also did all the writing!

THE CREDITS

Agency: VaynerMedia

Copywriter: Jasmin Sun (me)
Art Director: Daniel Venegas
Director of Production: Ben Dewey
Illustrator: Tom Grillo