TEA FOR YOUR SENSES

CONCEPTING, PITCHING, COPYWRITING

WHO & WHAT

Pure Leaf wanted a campaign to drive awareness of their new Herbal Infusions teas and communicate its superior quality and craftsmanship in the already-crowded refreshments space.

WHEN

Early 2018

WHY

When brewed properly, tea engages more than just your taste buds. A cup of well-crafted tea will speak to your senses.

Tea for Your Senses highlights how a good cup of Pure Leaf tea can speak to all five of your senses.

CREDITS

Senior Copywriter: Jasmin Sun
Senior Art Director: Jia Chen
Editor: William Vargas