PURE LEAF
"FIVE SENSES"
DIGITAL LAUNCH VIDEO
THE CHALLENGE
Pure Leaf’s new Herbal Infusions bagged teas were made to compete with ultra-premium competitors like Mighty Leaf and Harney & Sons, so they needed a launch video that could highlight its superior flavors and craftsmanship.
WHAT WE DID
A well-brewed cup of Pure Leaf tea doesn’t just taste good; it engages all five senses. This digital spot highlights this experience using striking visuals and enhanced sound effects.
MY ROLE
Along with an art partner, I concepted and pitched the idea for this video. Oh, and I also wrote the script!
THE CREDITS
Agency: OLIVER
Senior Copywriter: Jasmin Sun
Senior Art Director: Jia Chen