PURE LEAF HERBAL INFUSIONS
DIGITAL LAUNCH VIDEO
THE ASK
Pure Leaf needed a hero spot to launch and drive awareness of their new Herbal Infusions bagged teas.
THE IDEA
A well-brewed cup of Pure Leaf tea doesn’t just taste good; it engages every single one of your senses. This digital spot highlights this experience through striking visuals and choice sound effects.
MY ROLE
Along with an art partner, I concepted and pitched the idea for this video. I also wrote the script.
THE CREDITS
Senior Copywriter: Jasmin Sun
Senior Art Director: Jia Chen