PURE LEAF HERBAL INFUSIONS

DIGITAL LAUNCH VIDEO

THE ASK

Pure Leaf needed a hero spot to launch and drive awareness of their new Herbal Infusions bagged teas.

THE IDEA

A well-brewed cup of Pure Leaf tea doesn’t just taste good; it engages every single one of your senses. This digital spot highlights this experience through striking visuals and choice sound effects.

MY ROLE

Along with an art partner, I concepted and pitched the idea for this video. I also wrote the script.

THE CREDITS

Senior Copywriter: Jasmin Sun
Senior Art Director: Jia Chen