PURE LEAF

"FIVE SENSES"

DIGITAL LAUNCH VIDEO

THE CHALLENGE

Pure Leaf’s new Herbal Infusions bagged teas were made to compete with ultra-premium competitors like Mighty Leaf and Harney & Sons, so they needed a launch video that could highlight its superior flavors and craftsmanship.

WHAT WE DID

A well-brewed cup of Pure Leaf tea doesn’t just taste good; it engages all five senses. This digital spot highlights this experience using striking visuals and enhanced sound effects.

MY ROLE

Along with an art partner, I concepted and pitched the idea for this video. Oh, and I also wrote the script!

THE CREDITS

Agency: OLIVER

Senior Copywriter: Jasmin Sun
Senior Art Director: Jia Chen