LORDS MOBILE
"FIND YOUR FIGHT"

DIGITAL VIDEO

THE CHALLENGE

Singapore-based mobile games company I Got Games approached us in summer 2018 looking to increase awareness and conversions of Lords Mobile, their flagship game, with a flight of digital videos ads.

WHAT WE DID

Ads for the freemium mobile games usually do little more than rotate through the characters. In other words: boring. We decided to break the standard, creating original animated spots intended to drop the viewer in the middle of a battle, enemy capture, or otherwise pulse-pounding situation in the Lords Mobile universe. 

MY ROLE

Helped guide more junior creatives in the development of these spots.

THE CREDITS

Agency: Mekanism

Creative Director: Eric Cosper
Associate Creative Director:
Jasmin Sun
Copywriter:
Christina Semak
Art Director: Joe Nemec