LORDS MOBILE
PAID SOCIAL CAMPAIGN
DIGITAL VIDEO
THE ASK
Singapore-based mobile games company I Got Games approached us in summer 2018 looking to increase awareness and conversions of Lords Mobile, their flagship game, with a flight of digital videos ads.
THE IDEA
Ads for the freemium mobile games usually do little more than rotate through the characters. In other words: boring. We decided to break the standard, creating original animated spots intended to drop the viewer in the middle of a battle, enemy capture, or otherwise pulse-pounding situation in the Lords Mobile universe.
MY ROLE
Helped guide more junior creatives in the development of these spots.
THE CREDITS
Agency: Mekanism
Creative Director: Eric Cosper
Associate Creative Director:Jasmin Sun
Copywriter: Christina Semak
Art Director: Joe Nemec
