FRANZIA
"FRANZ TRUTHS"

CROSS-PLATFORM SOCIAL CAMPAIGN

WHAT THEY WANTED

Franzia wanted to amplify its Franz for Life campaign on social with zero budget for creative development. So we got real.

WHAT WE DID

With no budget to shoot socially optimized visuals, we let the copy do the talking. Using their new Millennial-friendly tone of voice, I reworked expressions about friendship to fit the messaging and copious wine references.

These were written under the influence of several glasses of Chillable Red, and edited in the cold, sober light of a vino hangover. Enjoy.