"FRANZ FOR LIFE"
INFLUENCER STRATEGY + CONTENT CREATION
WHAT THEY WANTED
After 35 years of forgoing advertising, Franzia decided to hop on 2018’s nostalgia trend to remind Millennials about their first-ever experience drinking wine.
Franz for Life was a wine- and friendship-forward campaign highlighting the real reason everyone still loves Franzia:
it’s affordable and works the lifelong friendships made around a box (or slapped bag).
I teamed up with an art director to develop a year-long influencer campaign supported by original evergreen content. Together, we led sourcing, briefing, and ongoing creative management of each influencer. We also produced and planned each monthly calendar.
CROSS-PLATFORM SOCIAL (PAID + ORGANIC)
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I’m partnering with @franziawines on their Franz for Life campaign (because if I can drink more wine and draw about it WHY NOT (WINE NOT?)). #ad I made some of my best friends around a box of Franzia so thought it was fitting to commemorate the memoriezzzzz (or lack thereof). Tag your bff who deserves the other half of this necklace! #FranzForLife
Creative Director: Matt Stafford
Associate Creative Director: Jasmin Sun (me)
Senior Social Strategist: Mike Weiss
Art Director: Joe Nemec