FRANZIA
"FRANZ FOR LIFE"

SOCIAL RELAUNCH + INFLUENCER CAMPAIGN

WHAT THEY WANTED

After 35 years without advertising, Franzia was ready to show all the Instagram wines that the true Millennial wine OG never left to begin with. They wanted a new look, a new campaign, and a new website to boot.

So, we gave them Franz for Life, a wine- and more importantly, a friendship-forward campaign that highlights the real reason everyone still loves Franzia: the awesome friendships they made around a box (or let’s be honest, a slapped bag).

MY ROLE

Along with a social strategist and art director, I ideated content and developed influencer strategies—including sourcing, briefing, and managing them—to relaunch Franzia’s channels and grow its following on Instagram.

THE SPOT

ORIGINAL EVERGREEN CONTENT

CROSS-PLATFORM SOCIAL (PAID + ORGANIC)

PROGRAMMATIC CREATIVE

THE RESULTS

EARLY NUMBERS

THE CREDITS

Where:
Mekanism

Creative Director: Matt Stafford
Associate Creative Director: Jasmin Sun (me)
Senior Social Strategist: Mike Weiss
Art Director: Joe Nemec