FRANZIA
"FRANZ FOR LIFE"

After 35 years without advertising, Franzia was ready to show all the Instagram wines that the true Millennial wine OG never left to begin with. They wanted a new look, a new campaign, and a new website to boot.

So, we gave them Franz for Life, a wine- and more importantly, a friendship-forward campaign that highlights the real reason everyone still loves Franzia: the awesome friendships they made around a box (or let’s be honest, a slapped bag).

Along with a social strategist and art director, I ideated content and developed influencer strategies—including sourcing, briefing, and managing them—to relaunch Franzia’s channels and grow its following on Instagram.