FRANZIA
"FRANZ FOR LIFE"
360º CREATIVE + INFLUENCER / CONTENT STRATEGY
WHAT THEY WANTED
After 35 years sans advertising, Franzia were losing Millennials during their prime wine-drinking years. They needed a way to win them back.
MY ROLE
I helped Franzia develop creative for this 360º campaign, including planning a year’s worth of monthly cross-platform social content and sourcing/managing the influencers hired to promote the campaign.