FRANZIA
"FRANZ FOR LIFE"
INFLUENCER STRATEGY + CONTENT CREATION
WHAT THEY WANTED
After 35 years of forgoing advertising, Franzia decided to hop on 2018’s nostalgia trend to remind Millennials about their first-ever experience drinking wine.
Franz for Life was a wine- and friendship-forward campaign highlighting the real reason everyone still loves Franzia: it’s affordable and works the lifelong friendships made around a box (or slapped bag).
MY ROLE
I teamed up with an art director to develop a year-long influencer campaign supported by original evergreen content. Together, we led sourcing, briefing, and ongoing creative management of each influencer. We also produced and planned each monthly calendar.
THE SPOT
EVERGREEN CONTENT
CROSS-PLATFORM SOCIAL (PAID + ORGANIC)
INFLUENCER CAMPAIGN
FEAT.
@KAYDENHINES
@HOWDOYOUADULT
@HANNAHPILKES
@RYDOON
@MEGANBATOON
THE CREDITS
Where:
Mekanism
Creative Director: Matt Stafford
Associate Creative Director: Jasmin Sun (me)
Senior Social Strategist: Mike Weiss
Art Director: Joe Nemec