"FRANZ FOR LIFE"
SOCIAL RELAUNCH + INFLUENCER CAMPAIGN
WHAT THEY WANTED
After 35 years without advertising, Franzia was ready to show all the Instagram wines that the true Millennial wine OG never left to begin with. They wanted a new look, a new campaign, and a new website to boot.
So, we gave them Franz for Life, a wine- and more importantly, a friendship-forward campaign that highlights the real reason everyone still loves Franzia: the awesome friendships they made around a box (or let’s be honest, a slapped bag).
Along with a social strategist and art director, I ideated content and developed influencer strategies—including sourcing, briefing, and managing them—to relaunch Franzia’s channels and grow its following on Instagram.
ORIGINAL EVERGREEN CONTENT
CROSS-PLATFORM SOCIAL (PAID + ORGANIC)
INFLUENCER CONTENT + REPOSTS
View this post on Instagram
I’m partnering with @franziawines on their Franz for Life campaign (because if I can drink more wine and draw about it WHY NOT (WINE NOT?)). #ad I made some of my best friends around a box of Franzia so thought it was fitting to commemorate the memoriezzzzz (or lack thereof). Tag your bff who deserves the other half of this necklace! #FranzForLife
Creative Director: Matt Stafford
Associate Creative Director: Jasmin Sun (me)
Senior Social Strategist: Mike Weiss
Art Director: Joe Nemec