FRANZIA
"FRANZ FOR LIFE"

360º CREATIVE + INFLUENCER / CONTENT STRATEGY

WHAT THEY WANTED

After 35 years sans advertising, Franzia were losing Millennials during their prime wine-drinking years. They needed a way to win them back.

MY ROLE

I helped Franzia develop creative for this 360º campaign, including planning a year’s worth of monthly cross-platform social content and sourcing/managing the influencers hired to promote the campaign.

THE SPOT

EVERGREEN CONTENT

CROSS-PLATFORM SOCIAL (PAID + ORGANIC)

INFLUENCERS

SOURCING + CREATIVE BRIEFING + MANAGEMENT