FERRERO ROCHER SOCIAL REFRESH
PITCHING, CONCEPTING, COPYWRITING
A quick and easy how-to for polishing up an Italian chocolate brand for the internet.
WHO & WHAT
Ferrero Rocher wanted to modernize their online presence and optimize their social persona.
WHEN
Spring 2015
HOW
We led a social branding workshop with the brand and came out of it with new visual guidelines, an updated tone of voice, and a new client.
ORIGINAL
REFRESHED
MORE
CONTENT
SELECTS
CREDITS
Agency: VaynerMedia
Creative Director: Felicity Loughrey
Senior Copywriter: Liz Colville
Art Director: Daniel Venegas
Copywriter: Jasmin Sun