FERRERO ROCHER
SOCIAL REFRESH
CHANNEL STRATEGY + ORIGINAL CONTENT CREATION
THE CHALLENGE
Ferrero Rocher came to us wanting guidance on how to modernize their online presence and optimize their cross-platform social content.
MY ROLE
Under the guidance of a senior creative team, I led a social branding workshop with the client to select a new visual direction and tone of voice.
BEFORE
AFTER
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THE CREDITS
Agency: VaynerMedia
Creative Director: Felicity Loughrey
Senior Copywriter: Liz Colville
Art Director: Daniel Venegas
Copywriter: Jasmin Sun