FERRERO ROCHER SOCIAL REFRESH

PITCHING, CONCEPTING, COPYWRITING

A quick and easy how-to for polishing up an Italian chocolate brand for the internet.

WHO & WHAT

Ferrero Rocher wanted to modernize their online presence and optimize their social persona.

WHEN

Spring 2015

HOW

We led a social branding workshop with the brand and came out of it with new visual guidelines, an updated tone of voice, and a new client.

ORIGINAL

REFRESHED

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CONTENT
SELECTS

CREDITS

Agency: VaynerMedia

Creative Director: Felicity Loughrey
Senior Copywriter: Liz Colville
Art Director: Daniel Venegas
Copywriter: Jasmin Sun