DROPBOX + GOLDEN STATE WARRIORS
PAID SOCIAL CAMPAIGN

DIGITAL VIDEO

THE ASK

The Golden State Warriors’ 2018 Christmas Day game against the L.A. Lakers was a big one: they would be up against longtime rival Lebron James—this time as a newly minted Laker. The game was set to reach a lot of eyeballs. As a Warriors sponsor, Dropbox wanted to make the most of the excitement to increase brand awareness.

THE IDEA

To make the most of Dropbox’s Twitter and ESPN game highlights pre-roll buy, we created a 15-second and 6-second animated ad aimed to grab your attention whether you’re watching the highlights on the phone or the computer.

MY ROLE

Oversaw and guided creative development.

THE CREDITS

Agency: Mekanism

Associate Creative Director: Jasmin Sun
Senior Art Director: 
Tessa Paneri
Copywriter:
Christina Semak