DOVE MICELLAR WATER TVC

CONCEPT, SCRIPT

WHO & WHAT

Dove asked us to concept and produce 6-, 10-, and 15-second television spots to promote the launch of its new Anti-Stress Micellar Body Wash and Beauty Bar.

HOW

Above all, Dove wanted to communicate that this new formula was a refreshing alternative to its classic Moisturizing body wash. The addition of micellar water made the product lighter—ideal for times when skin needs less moisture.

WHEN

Summer 2017

CREDITS

Agency: OLIVER (U-Studio)

Senior Copywriter: Jasmin Sun
Art Director: Kelly Salih