BREYERS DELIGHTS
LAUNCH CAMPAIGN

CONCEPTING, COPYWRITING

WHO & WHAT

Breyers approached us to develop a print campaign to promote the launch of their new low-calorie ice cream, Breyers Delights.

The final asset needed to be versatile enough to use in print as well as for out-of-home.

HOW

Breyers Delights doesn’t taste half bad—pretty impressive considering each pint is only around 300 calories. We decided to highlight this benefit for the launch.

WHEN

Summer 2017

INITIAL LINES PRESENTED

Below are the final lines we presented to the client. They’re here to give you more of a glimpse into my thought process.

CREDITS

Agency: OLIVER (U-Studio)

Senior Copywriter: Jasmin Sun
Art Director: Andrew Chin