WHO & WHAT
Breyers approached us to develop a print campaign to promote the launch of their new low-calorie ice cream, Breyers Delights.
The final asset needed to be versatile enough to use in print as well as for out-of-home.
Breyers Delights doesn’t taste half bad—pretty impressive considering each pint is only around 300 calories. We decided to highlight this benefit for the launch.
INITIAL LINES PRESENTED
Below are the final lines we presented to the client. They’re here to give you more of a glimpse into my thought process.
Agency: OLIVER (U-Studio)
Senior Copywriter: Jasmin Sun
Art Director: Andrew Chin