BREYERS DELIGHTS LAUNCH

PRINT, OUT-OF-HOME

THE ASK

Breyers approached us to develop a print campaign to promote the launch of their new low-calorie ice cream, Breyers Delights.

The final asset needed to be versatile enough to use in print as well as for out-of-home.

THE IDEA

Breyers Delights doesn’t taste half bad—pretty impressive considering each pint is only around 300 calories. We decided to highlight this benefit for the launch.

MY ROLE

I wrote and presented each headline and subheader copy.

ADDITIONAL LINES

THE CREDITS

Agency: OLIVER (U-Studio)

Senior Copywriter: Jasmin Sun
Art Director: Andrew Chin