Aetna wanted to increase awareness about their mindfulness campaign, #TakeAMoment.
As Social Media Editor on Refinery29’s branded content team, I was responsible for concepting, presenting, and ultimately copywriting this socially led idea.
What would life be like if your brain could text you? The conversation around mental health—especially anxiety—hit a media fever pitch from 2015-2016, so we decided to speak up.
Click and drag left to see more.