TEXTS FROM YOUR BRAIN
CROSS-PLATFORM BRANDED CONTENT
THE ASK
Aetna wanted to increase awareness about their mindfulness campaign, #TakeAMoment.
WHAT WE DID
The conversation around mental health—especially anxiety—had hit a media fever pitch in 2015-2016. We decided to tap into it by showing what life could be like if your brain could text you.
Click and drag left to see more.
MY ROLE
I concepted and pitched this idea pre-sale. I also ended up brainstorming (along with other editors) and writing these lines for the final execution in post-sale.
