TEXTS FROM YOUR BRAIN
BRANDED CONTENT CAMPAIGN
THE ASK
Aetna wanted to increase awareness about their mindfulness campaign, #TakeAMoment.
MY ROLE
As Social Media Editor on Refinery29’s branded content team, I was responsible for concepting, presenting, and ultimately copywriting this socially led idea.
THE IDEA
What would life be like if your brain could text you? The conversation around mental health—especially anxiety—hit a media fever pitch from 2015-2016, so we decided to speak up.
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FEATURED ON
THE DRUM
THE CREDITS
Publisher: Refinery29
Social Media Editor: Jasmin Sun
Designer: Meg Lazaros
