TEXTS FROM
YOUR BRAIN
CONCEPTING, PITCHING, COPYWRITING
WHO & WHAT
Aetna wanted to increase awareness about their mindfulness campaign, #TakeAMoment.
WHEN
Fall 2016
HOW & WHY
The conversation around mental health—especially anxiety—hit a media fever pitch from 2015-2016, so we decided to join it. Can you improve your mood in one minute? What would life be like if your brain could text you? This branded content campaign explores how.
FEATURED ON THE DRUM
CREDITS
Publisher: Refinery29
Social Media Editor: Jasmin Sun
Designer: Meg Lazaros
