TEXTS FROM
YOUR BRAIN

CONCEPTING, PITCHING, COPYWRITING

WHO & WHAT

Aetna wanted to increase awareness about their mindfulness campaign, #TakeAMoment.

WHEN

Fall 2016

HOW & WHY

The conversation around mental health—especially anxiety—hit a media fever pitch from 2015-2016, so we decided to join it. Can you improve your mood in one minute? What would life be like if your brain could text you? This branded content campaign explores how.

FEATURED ON THE DRUM

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CREDITS

Publisher: Refinery29

Social Media Editor: Jasmin Sun
Designer: Meg Lazaros