TEXTS FROM YOUR BRAIN

BRANDED CONTENT CAMPAIGN

THE ASK

Aetna wanted to increase awareness about their mindfulness campaign, #TakeAMoment.

MY ROLE

As Social Media Editor on Refinery29’s branded content team, I was responsible for concepting, presenting, and ultimately copywriting this socially led idea. 

THE IDEA

What would life be like if your brain could text you? The conversation around mental health—especially anxiety—hit a media fever pitch from 2015-2016, so we decided to speak up. 

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FEATURED ON
THE DRUM

THE CREDITS

Publisher: Refinery29

Social Media Editor: Jasmin Sun
Designer: Meg Lazaros