Dropbox Instagram Stories Social Ads

DROPBOX "SAY IT BETTER" INSTAGRAM STORIES CAMPAIGN WHAT IS THIS? These Instagram Stories posts for Dropbox Paper were created while I was the lead creative on the brand's social AOR team at…

Franzia “Franz For Life”

A Snapchat content campaign developed to support NikeWomen’s branded content series, “Margot vs. Lily”.

Dropbox Twitter ESPN Paid Social Videos

DROPBOX + WARRIORS "KEEP TEAMS SCORING" TWITTER PRE-ROLL VIDEO THE CHALLENGE The Warriors' 2018 Christmas Day game versus the Lakers was set to bring in massive ratings; they were up against Lebron James for…

Editorial Writing

EDITORIAL (LONG-FORM) FOOD WRITING CLICK TO READ IN THE WILD WHY IS FRESH JUICE SO EXPENSIVE? ECONOMICS, THAT'S WHY A THAI DINNER THAT'S TOO GOOD NOT TO PUN ON FOODS WE'RE STOCKPILING…

TRESemmé NYFW OOH

TRESEMMÉ NYFW 2017 PRINT CAMPAIGN CONCEPTING, COPYWRITING THE ASKTRESemmé needed new print and OOH ads to support their new "Work It" campaign during NYFW 2017. THE CHALLENGETRESemmé has always relied on stiff-looking…

Franzia Franz Truths Social Ad Campaign

A Snapchat content campaign developed to support NikeWomen’s branded content series, “Margot vs. Lily”.

IGG Lords Mobile Social Ads

LORDS MOBILE "FIND YOUR FIGHT" DIGITAL VIDEO THE CHALLENGE Singapore-based mobile games company I Got Games approached us in summer 2018 looking to increase awareness and conversions of Lords Mobile, their flagship game,…

Pure Leaf Herbal Infusions Launch Video

PURE LEAF"FIVE SENSES" DIGITAL LAUNCH VIDEO THE CHALLENGE Pure Leaf's new Herbal Infusions bagged teas were made to compete with ultra-premium competitors like Mighty Leaf and Harney & Sons, so they needed…

Quaker Oats Content Calendar

SOCIAL MEDIA CONTENT, SOCIAL MEDIA MICROCONTENT, MICRO-CONTENT QUAKER OATS SOCIAL CONTENT CALENDAR CONCEPTING, WRITING, PRODUCTION All hail the oat-mazing oat! Use to whip up a fiber-filled breakfast, chill a meal that's ready…

Tropicana Content Calendar

SOCIAL MEDIA CONTENT, SOCIAL MEDIA MICROCONTENT, MICRO-CONTENT TROPICANA EVERGREEN SOCIAL CONTENT STRATEGY, CONCEPTING, WRITING Did you know that roughly 16 Florida oranges go into every bottle of Tropicana orange juice? Neither did…