Series Concepting

"Drop & Give Me 29"
NikeWomen approached Refinery29 to pitch a social-first branded content activation to support their upcoming web series, Margot vs. Lily. As the team's social media editor, I was tasked to concept ideas for the pitch.
We won with an 8-week Snapchat Story series: 
Drop & Give Me 29.
Each episode demonstrated a workout move from the Nike+ Training Club app before challenging an R29 employee to do 29 reps. At the end of each Story, viewers were prompted to direct snap us videos of themselves trying out the featured move.
Lucy Fink
Courtney Yates
Take Me Back