Aetna

Social Media Campaign

Texts from Your Brain
Aetna approached Refinery29 at the end of the summer to create a social-first, integrated content campaign to drive awareness of #TakeAMoment, their campaign aimed at promoting mindfulness and reducing stress.
As the branded content team's social media editor, I was tasked to develop the campaign and its promotion strategy.
Since Aetna's strongest social following is on Tumblr, the content idea needed to be quickly understood in order to be easily
sharable (reblogged) across the platform. 
What stuck was a GIF series showing what it might be like to have a text conversation with your brain.
Take Me Back