HI, I’M
JASMIN!

I find cool ways to
tell brands' stories.


Am I your next
?

SOCIAL MEDIA MICROCONTENT

SELECTED PROJECTS

TRESemmé

A Snapchat content campaign developed to support NikeWomen’s branded content series, “Margot vs. Lily”.

Client: NikeWomen

Dove

A Snapchat content campaign developed to support NikeWomen’s branded content series, “Margot vs. Lily”.

Client: NikeWomen

Pure Leaf

Aetna

How different would the wellness conversation be if your brain could text you?

Client: Aetna
Services: Strategy, Concepting

Breyers

A Snapchat content campaign developed to support NikeWomen’s branded content series, “Margot vs. Lily”.

Client: NikeWomen

Quaker Oats

St. Ives

Turns out, the best way to revive a classic skin care brand is to inject vibrant colors and a little good, clean fun.

Client: St. Ives
Services: Copywriting, Style Guide & Tagline Development

NikeWomen

A Snapchat content campaign developed to support NikeWomen’s branded content series, “Margot vs. Lily”.

Client: NikeWomen

Ferrero Rocher

A quick and easy how-to for polishing up an Italian chocolate brand for the internet.

Client: Ferrero Rocher
Services: Social Media Branding

Crest

If no one’s ever drawn you onto the Grammys red carpet, can you say you’ve really lived?

Client: Crest
Services: Social Media Concepting & Copywriting

Editorial Writing

More Quaker Oats

The easiest way to become a brand’s creative AOR as a social media agency? Show them you can do the other stuff. Well.
Here’s how we went from tweets to IRL.

Client: Quaker Oats
Services: Concepting, Copywriting
:

Photography

EXPERIENCE

09.2016 - now
Associate Creative Director at OLIVER (U-Studio @ Unilever) (Promoted from Senior Copywriter)
New York, NY
09.2015 - 09.2016
Social Media Editor, Branded Content at Refinery29
New York, NY
04.2014 - 09.2015
Copywriter at VaynerMedia (Promoted from Associate Copywriter)
New York, NY
05.2013 - 04.2014
Freelance Food Writer & Editor at Eater / VICE / Bon Appétit / Tasting Table
New York, NY
11.2011 - 05.2013
Digital Editorial Assistant at Food & Wine
New York, NY